How to sell on Chinese sites ?

Other / Monday, November 28th, 2022

The Chinese market, in general, is candy for any business. That of e-commerce in particular is one of the effective means of directly reaching a large part of the population. It is a retail venue with approximately 250 million users who shop online. But it is often difficult to access for new foreign companies who want to benefit from it. Discover in this article how to sell on Chinese sites.

Adapted marketing plan

Your marketing plan should be unique to you because China has so many products and companies. You can go now on this site to set up a plan. One way for your business to stand out from others would be to create an image that will appeal specifically to Chinese buyers. It also goes without saying that you need to know what tone or style best suits the target audience. In today's society, new markets are emerging every day, especially in China ! 

The competition is out there and it all seems crowded already, but if you do it right, you can really take advantage of these opportunities and turn things around to your advantage ! A good product is not enough. Whether online or offline, you won't start from scratch. China is different. They have to discover you first before they can accept your proposal.

Social networks

Social media is an important part of marketing in China. Before launching your digital campaign strategy, it is good to be aware of the time and costs that using these applications could involve. The internet is an important component of digital marketing efforts in China and Asia. It is important to first identify the platforms that work effectively for your brand. 

Among the important social networks in Asia is Sine Weibo, a Chinese microblogging site. Tik Tok or Douyin, video editing platforms are also recommended. WeChat, which is the most used network, is a great asset that can be used for online marketing. Through WeChat, brands are able to connect with their customers and create thought leadership by engaging thought leaders.